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In: data cleaning

How a Data Cleansing Software is the Most Powerful Antidote to Bad Data Problems
May 29, 2020

A data cleansing tool is perhaps the most powerful and yet the most underestimated solution. Companies spend millions of dollars in…

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How a Merge Purge Software Can Help Resolve Mailing List Woes
May 27, 2020

Let’s face it – it’s embarrassing when you send out mails to the wrong audience set. More so, it is costly….

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Why You Should Use a Top-in-line Data Scrubbing Solution
May 18, 2020

Data scrubbing, also commonly known as data cleaning is a process that refines your data by removing duplicates and fixing unstructured…

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Data Validation – How to Ensure Your Input Data is Valid and Error Free
March 18, 2020

Ever generated a report only to realize that most of your contact information’s email addresses are not valid? That’s a failed…

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Your Complete Guide to a Obtaining a 360 Customer View
March 11, 2020

If you’ve landed here, chances are you already know you want a 360-customer view for all the customer data in your…

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data cleaning tool
The Complete Guide to Data Cleaning Tools, Solutions & Best Practices
March 6, 2020

Being data-driven is an ambition for most companies today, however, data quality is an underlying challenge that hinders companies from following…

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Data Cleansing and Quality of Record Linkage
June 22, 2018

Record linkage is a method used to link the data records to the same entities, such as customers. Record linkage can…

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Marketing Analytics Made Easier
July 21, 2017

As a marketing analyst, you’re expected to know the ins, outs and metrics of your company’s marketing efforts. The data is…

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Bad data equals bad customer experience
May 8, 2017

In a competitive world with seemingly endless choices and price-wars, there’s one thing that can truly set you aside from the…

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Institutional Markets: Eliminating the Data Headache of an Untapped Goldmine
October 12, 2011

Hospitals, libraries, and schools…what do all these entities have in common? Besides providing important services for our nation, these non-commercial organizations…

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