Guide to data survivorship: How to build the golden record?
92% of organizations claim that their data sources are full of duplicate records. To make things worse, valuable information is present in every duplicate that
92% of organizations claim that their data sources are full of duplicate records. To make things worse, valuable information is present in every duplicate that
Duplicate records in a company’s datasets cause serious roadblocks to business success. 92% of organizations claim to suffer from the nightmare of data duplication. Nowadays,
The need for master data management A recent Deloitte Digital report shows that an average business uses 16 applications to leverage customer data and about
As companies are spending billions of dollars investing in big data with the hopes of turning data into money, the need for efficient, easy-to-use data preparation
Part of doing business – whether locally or worldwide involves ensuring you have the right customer address data. Without a strong address standardization process in
A data cleansing tool is perhaps the most powerful and yet the most underestimated solution. Companies spend millions of dollars in procuring cloud solutions and
Let’s face it – it’s embarrassing when you send out mails to the wrong audience set. More so, it is costly. Millions of dollars go
Data scrubbing, also commonly known as data cleaning is a process that refines your data by removing duplicates and fixing unstructured content. If you’ve been
If you’ve landed here, chances are you already know you want a 360-customer view for all the customer data in your organization. Cutting right to
Being data-driven is an ambition for most companies today, however, data quality is an underlying challenge that hinders companies from following through with this ambition.
Record linkage is a method used to link the data records to the same entities, such as customers. Record linkage can be used to improve
As a marketing analyst, you’re expected to know the ins, outs and metrics of your company’s marketing efforts. The data is abundant but every month,