Arlington Power Equipmentis the Midwest’s #1 supplier of power equipment, ice melt, and arborist and landscape supplies. We are a;full-service dealer of Toro,Exmark, Hustler, Echo, and many other brands. Our parts’ department carriers many in stock items for personal repairs and maintenance, and our team has many years of technical experience available to answer your questions. This experience is also true in our state of the art service department. Our mechanics are certified on all the brands we sell and can help with any technical issues.
Servicing both the Chicago area along with the rest of the country with their extensive product line of power equipment, Arlington Power had accumulated a large amount of customer addresses to manage. Unfortunately, with that came duplicate pieces of information. Fixing and adjusting the duplicate information became an issue; if one item was corrected then another item within the same field would duplicate and words would continue to repeat. Before they could continue any business correspondence, they needed to solidify their customer list that would go out to their mailing company.
Solution and Benefits
DataMatch™ provided a cost-effective solution for Arlington Power Equipment. Besides being very user-friendly, the company found the fuzzy logic software dealt with the issue of duplicates very well – without requiring IT to intervene.
Through the deduplication process available on DataMatch™, the company was able to increase the number of contacts on their mailing list and reduce the number of undeliverable as addressed (UAA) mail. In addition, the cost savings from performing data cleansing services in-house was significant.
Cost Effective Solution: reduces several hours off of project timelines through batch scheduling and real-time API flows.
Point-and-click interface: users can cleanse, match, and dedupe records with minimal training and without any scripting knowledge or expertise.
Fuzzy logic algorithms: proprietary fuzzy logic algorithms that are easily configurable to effect lower or higher false positives for specific needs.
“With DataMatch™, we were able to really increase the number of people we communicated with this year.”– Accounts Payable Manager
About DataMatch Enterprise
DataMatch Enterprise is a user-friendly and powerful software that helps business users across many industries manage their data more effectively and drive their bottom line. Our enterprise-grade matching tool has been proven to find approximately 5-12% more matches than leading software companies IBM and SAS in 15 different studies. Let Data Ladder be your partner in your next marketing campaign. Increase your sales by offering data cleansing services through DataMatch™.