King Fisher was able to populate their online store and give their customers more accurate search results with standardized product attributes, subsequently increasing their online sales dramatically.
Kingﬁsher plc is an international home improvement company with 1,302 stores in 10 countries across Europe, Russia, and Turkey, supported by a team of 79,000 colleagues.
The company offers DIY and home improvement products and services to nearly six million customers who shop in their stores and through our digital channels every week.
Their customers are everyone wanting to improve their home, as well as the experts and trade professionals who help them.
Kingfisher faced two challenges in terms of product data management:
• Merge different platforms (394K products in total) in order to have a uniform set of attributes between all products.
• Categorize all products to an internal set of product codes. This involved categorization and analysis of where there were inconsistencies.
ProductMatch™ was able to derive a hierarchy in Excel and import over 60K lines of attributes and categories. This, in turn, was used to categorize 394K records of unstandardized product data. Once the data was categorized, ProductMatch™ matched duplicate products and enriched the data between the match group members (duplicate products).
ProductMatch™ implemented King Fisher’s internal product codes as a hierarchy and classified the same 394K products. PM™ was then able to see which products had been incorrectly classified in their SAP system. By using the classiﬁcation module, King Fisher was able to correct thousands of misclassified products.
ProductMatch™ was able to derive a hierarchy in Excel and import over 60K lines of attributes and categories
Categorize and standardize unstandardized product data
Match and Enrich data between the match group members
Increase online sales dramatically
King Fisher was able to populate their online store and give their customers more accurate search results. Having the attributes properly standardized helped them to increase their online sales dramatically.
Classify internally codes
By properly classifying the products into the correct internal code, they were able to reduce import tariﬀs on many of their products.