See how Maxeda DIY Group achieved a single customer view before moving into a new CRM and PIM
Maxeda DIY Group is a renowned Dutch retail group with 376 stores and nearly 7,000 employees across Belgium and the Netherlands. This company is a classic example of a large enterprise operating on multiple enterprise apps, trying to make sense of data streaming in from dozens of locations and sources. While the company’s brick and mortar stores are doing exceptionally well, they plan to increase digital sales through their website. For this purpose, they needed clean data that they could use in a CRM and a new PIM.
Maxeda’s primary purpose for going digital was to keep customers loyal. They also wanted to acquire new customers and increase their customer base by focusing on personalized and relevant marketing. In order to this, they needed data that could give them insights on user behavior both online and ofﬂine as well as information that they could use to create a more personalized communication channel with their customers. With digital transformation, Maxeda wanted to achieve customer loyalty and increase business value.
Like many large enterprises, Maxeda had lots of legacy system issues that were affecting their digital transformation plan. Their data was split not just between different systems, but also between different countries. Additional challenges included non-uniﬁed methods of collecting and storing data. All this disparity eventually led to numerous data challenges such as the lack of uniﬁed systems, unorganized data, old and dirty data that needed cleaning and standardizing. These challenges were signiﬁcant roadblocks to Maxeda’s digital plans. Before they could move into a new CRM or PIM or implement a marketing plan, they had to ensure optimal data quality.
DataMatch Enterprise Was Used to Provide a Single Customer View
Maxeda used DataMatch Enterprise to clean, proﬁle, identify and remove duplicates of customer proﬁles, addresses, DOBs, and emails. There were 5 data sources of 3 different brands spread across 2 countries, which were brought together to generate a single customer view.
Once this view was created, it would be stored in the new CRM and Maxeda could achieve their marketing and personalized communication goals.