In: data quality

Householding and Getting Your Data in Order
April 24, 2013

So, what is householding and how would you define it? Simply put, householding is the process of identifying and combining data…

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Increase Your Marketing Efforts with 4 Data Principles
March 12, 2013

Effective marketing campaigns depend on clean and accurate data.  Fact is that organizations gather enormous amounts of data through various sources…

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When Was The Last Time?
March 8, 2013

As a marketer, when was the last time you cleaned your data? Hmmm? That’s a good question and the answer may…

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Marketing Dominates Data Management in 2013
March 5, 2013

We have seen the dominance across the Internet and cloud of mobile platforms and apps. This proliferation has ushered in the…

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Direct Marketing Requires Effective Data Management
February 12, 2013

Let’s say you’re a small to medium business and a direct mail marketing campaign is part of your strategic plan for…

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Giving Thanks for Record Linkage
November 21, 2012

With the holiday shopping season right around the corner, there’s no better time to think about what our consumers are facing…

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The Cost of Ignoring Your Data Quality Issues
October 26, 2012

It’s very common for senior executives to skirt away deeper problems in their organization, especially if it doesn’t seem to be…

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Make Data Cleansing a Part of Your IT Toolbox
October 10, 2012

So, as one knowledgeable in the world of IT, you think you probably consider yourself pretty well-read on the topic of…

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Institutional Markets: Eliminating the Data Headache of an Untapped Goldmine
October 12, 2011

Hospitals, libraries, and schools…what do all these entities have in common? Besides providing important services for our nation, these non-commercial organizations…

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Why Data Quality and Data Cleansing Projects Fail
September 13, 2011

Data Quality and Cleansing initiatives are essential to improving overall operational and IT effectiveness. However many efforts do not get off…

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