
Better Reporting & Analytics Through Higher Data Quality
In 2022, Unity disclosed a $110 million financial loss after its ad targeting tool ingested flawed data. That same year, Equifax issued inaccurate credit scores

In 2022, Unity disclosed a $110 million financial loss after its ad targeting tool ingested flawed data. That same year, Equifax issued inaccurate credit scores

Most data problems don’t show up as dramatic failures. They appear as small problems or hide in plain sight. A number that needs to be

67% of data and analytics professionals do not fully trust the data their organizations rely on for decision-making. These include data managers, stewards, architects, analysts,

Data quality management (DQM) is the continuous practice of defining data requirements, measuring data against agreed rules, correcting quality problems, and monitoring results over time.

When Unity Technologies’ Audience Pinpoint tool ingested flawed data in early 2022, it wasn’t just a technical hiccup – it was a $110 million disaster.

In March 2017, Rescue 116, a CHC Ireland helicopter, crashed into a 282ft obstacle – the Blackrock Island off the County Mayo coast. Investigations revealed that the

Don’t wait for a data migration event to test your data quality. Perform data quality tests now before it gets too late. Here’s everything you need to know!

Research shows that businesses can lose up to $3 of every $10 of revenue due to poor data quality. With incomplete data known to be