
8 Benefits of Data Matching that Can Help You Grow Your Business
Today, business growth greatly depends on how effectively you can harness information. And while the average number of applications businesses use increased from 843 in

Today, business growth greatly depends on how effectively you can harness information. And while the average number of applications businesses use increased from 843 in

For most companies, duplicate entries can signal warning signs of potential missed revenue targets, negative brand perception, and poor campaign response. For government agencies, however,

Matching addresses to assign location coordinates is vital for lead or customer outreach campaigns or shipping orders for businesses. While scripting methods can be used

If your data feels chaotic, inconsistent, or impossible to trust, You’re not alone. Ever found yourself in the middle of a campaign or regulatory compliance report only

Record linkage is often a necessary component to effectively execute different educational initiatives. Whether it is measuring the performance of students and teachers overtime and

Don’t wait for a data migration event to test your data quality. Perform data quality tests now before it gets too late. Here’s everything you need to know!

Name and address data are critical for determining the accuracy of a company’s market and customers, and in turn, their product positioning. Banks, healthcare providers

Name and address data is critical to determining the accuracy of a company’s market and customers, and subsequently, their product positioning. Banks, healthcare providers and

If the thought of address matching across half a dozen sources has crossed your mind before, you know it is anything but a walk in

Any data professional will agree that having accurate, clean, and consistent data is critical for meeting business objectives. And yet, you will hear about only

To understand the complete customer story and extract benefit, it is necessary to integrate and merge data such that each record represents a single entity.

Consumers interact with a brand through hundreds of touchpoints across devices, platforms, and channels. During the buyer’s journey, consumers use 3-4 internet-connected devices. And by