4 Ways List Matching Software Tools Can Jumpstart Your Marketing Campaigns
Name and address data are critical for determining the accuracy of a company’s market and customers, and in turn, their product positioning. Banks, healthcare providers
Name and address data are critical for determining the accuracy of a company’s market and customers, and in turn, their product positioning. Banks, healthcare providers
Name and address data is critical to determining the accuracy of a company’s market and customers, and subsequently, their product positioning. Banks, healthcare providers and
In 2023, businesses lost an average of 31% of revenue due to bad data. It wasn’t the first time – poor data quality continues to
Imagine a doctor trying to retrieve a patient’s medical history, but instead of one accurate record, they find three profiles – one with an outdated
If the thought of address matching across half a dozen sources has crossed your mind before, you know it is anything but a walk in
Any data professional will agree that having accurate, clean, and consistent data is critical for meeting business objectives. And yet, you will hear about only
To understand the complete customer story and extract benefit, it is necessary to integrate and merge data such that each record represents a single entity.
Consumers interact with a brand through hundreds of touchpoints across devices, platforms, and channels. During the buyer’s journey, consumers use 3-4 internet-connected devices. And by
Data cleansing and data preparation are not the same. When you are cleaning data, you are removing inaccuracies, invalidities, and junk from it. But when
Data compliance standards (such as GDPR, HIPAA, and CCPA, etc.) are compelling corporations to revisit and revise their data management strategies. Although each standard enforces
A household consists of multiple separate accounts that belong to individuals who are related and are physically living together.
Duplicate data is a serious problem that affects an organization’s insights, eats up expensive storage space, messes up customer information & leads the business into
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