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Name and address data are critical for determining the accuracy of a company’s market and customers, and in turn, their product positioning. Banks, healthcare providers
Name and address data is critical to determining the accuracy of a company’s market and customers, and subsequently, their product positioning. Banks, healthcare providers and
Name Matching Challenges: How Much Do Financial Institutions Lose Due to Unresolved Customer Identities?
Bad data is arguably the most significant challenge faced by banks and large financial enterprises. According to Baker Tilly director Ollie East, US businesses lose around
What is Address Standardization? Address standardization is the process of updating and implementing a standard or format across your address data. Poor address data is
Dirty, unstructured structured data, dozen-plus name variations, and inconsistent field definitions across disparate sources. This can of worms is an almost staple occupational hazard for
If the thought of address matching across half a dozen sources has crossed your mind before, you know it is anything but a walk in
Any data professional will agree that having accurate, clean, and consistent data is critical for meeting business objectives. And yet, you will hear about only
To understand the complete customer story and extract benefit, it is necessary to integrate and merge data such that each record represents a single entity.
Consumers interact with a brand through hundreds of touchpoints across devices, platforms, and channels. During the buyer’s journey, consumers use 3-4 internet-connected devices. And by