A 360-customer view is a holistic, consolidated and consistent representation of an organization’s customer data. Customers expect interactions with an organization to reflect their current profile, history, and preferences. Download this whitepaper to learn about:
- Why it’s important to consolidate your data to get a 360 view?
- Single customer view as the most pressing data quality challenge
- How data quality affects customer data – A case study
- Why data quality matters?
- The process – how can customers get this view?