How to get the data you need to build a unified, 360 customer view

Inside you’ll learn:

A 360-customer view is a holistic, consolidated and consistent representation of an organization’s customer data. Customers expect interactions with an organization to reflect their current profile, history, and preferences. Download this whitepaper to learn about:

  • Why it’s important to consolidate your data to get a 360 view?
  • Single customer view as the most pressing data quality challenge
  • How data quality affects customer data – A case study
  • Why data quality matters?
  • The process – how can customers get this view?
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Merging Data from Multiple Sources – Challenges and Solutions

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