Using Wordsmith to Remove Noise and Standardize Data in Bulk for Greater Matching Confidence The data that flows into your organization…

Bad data is why many data warehousing projects fail to deliver results. The leading cause for bad is data across multiple…

“The ability to view the customer through a single lens enables critical measurement, optimization, efficiency, and personalized use cases.” Jason Niemi,…

No one likes the “anonymous customer treatment”, especially coming from their favorite brand or frequent retail market. Inaccurate data gives a…

To understand and respond to trends that impact business performance, it’s critical that you know where to find corresponding data and…

Leading market research firm, Gartner, suggests that 40% of all business initiatives lose value because of incorrectly linked, or messy data….

Data is everywhere, with total volume expected to exceed 44 trillion GBs by 2020, but rarely is it useful. Only 27%…

With an average return of $8.71 per dollar invested in CRM software, a CRM is a must-have for any business to…

“It takes $1 to verify a record as it’s entered, $10 to cleanse and dedupe it, and $100 if nothing…

As villains continuously strive hard to demoralize the hero in your favorite movies and books but never succeeds, similarly, the wrong…