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Using Wordsmith to Remove Noise and Standardize Data in Bulk for Greater Matching Confidence
September 13, 2019

Using Wordsmith to Remove Noise and Standardize Data in Bulk for Greater Matching Confidence The data that flows into your organization…

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What Does Data Quality Mean for Your Data Warehouse?
July 29, 2019

Bad data is why many data warehousing projects fail to deliver results. The leading cause for bad is data across multiple…

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Entity Resolution for a Single Customer View
July 12, 2019

“The ability to view the customer through a single lens enables critical measurement, optimization, efficiency, and personalized use cases.” Jason Niemi,…

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Data and Customer Experience
June 10, 2019

No one likes the “anonymous customer treatment”, especially coming from their favorite brand or frequent retail market. Inaccurate data gives a…

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data cleansing for analytics
Data Cleansing Tools: Improving Analytics and Business Intelligence with Clean Data
May 30, 2019

To understand and respond to trends that impact business performance, it’s critical that you know where to find corresponding data and…

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Fuzzy Matching 101: Cleaning and Linking Messy Data Across the Enterprise
May 20, 2019

Leading market research firm, Gartner, suggests that 40% of all business initiatives lose value because of incorrectly linked, or messy data….

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Data Cleansing in the Data Warehouse: The Code-Free, Automated Approach to Maintaining Your Single Source of Truth
May 3, 2019

Data is everywhere, with total volume expected to exceed 44 trillion GBs by 2020, but rarely is it useful. Only 27%…

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Salesforce Data Cleansing 101: The Comprehensive Guide to the “Why” and “How” of Data Quality in Your CRM
December 3, 2018

With an average return of $8.71 per dollar invested in CRM software, a CRM is a must-have for any business to…

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3 Ways Data Cleansing Software Can Help Increase Your Marketing ROI
November 20, 2018

“It takes $1 to verify a record as it’s entered, $10 to cleanse and dedupe it, and $100 if nothing…

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Unlock New Business Opportunities by Improving Data Quality
October 31, 2018

As villains continuously strive hard to demoralize the hero in your favorite movies and books but never succeeds, similarly, the wrong…

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